Description

Job Title: Director of Marketing and Operations – Retail Warranty Reimbursement
(Powered by DealerLaw – A Division of Bellavia Blatt, PC)

Location: Remote or Hybrid | Mineola, NY

 
About Us: 

DealerLaw is a nationally recognized law firm representing automotive and warranty reimbursement. We pioneered Retail Warranty Reimbursement for dealers — and have recovered millions in underpaid claims.

As part of Bellavia Blatt, PC, a trusted legal partner for dealerships and businesses nationwide, we combine legal with deep industry knowledge to protect, scale, and empower our clients.

 
The Role:

We are seeking a Director of Marketing and Operations to lead strategy and execution for our Retail Warranty Reimbursement division. This role demands a data-driven strategist, and brand builder who can educate, elevate, and engage a national dealer audience on a highly specialized legal offering.

You’ll work closely with firm leadership, legal experts, and external partners to drive awareness, lead generation, and thought leadership — all with the goal of cementing DealerLaw’s status as the category leader in Retail Warranty Reimbursement.

 
Key Responsibilities:

Strategy & Leadership

• Develop and execute a full-funnel marketing strategy tailored to dealership executives and decision-makers.
• Build messaging frameworks that translate complex legal benefits into clear, compelling value propositions for dealers.
• Partner directly with our legal team and internal stakeholders to align marketing efforts with business goals and legal timelines.
• Own the division’s marketing calendar, including campaigns, promotions, dealer outreach, and content drops.

Content & Communications

• Bring subject matter knowledge of regulatory parts and labor increases
• Create and oversee the development of high-impact automotive content: dealer guides, video scripts, and email sequences.
• Manage inbound and outbound communications that target automotive dealership owners, GMs, and fixed ops directors.

Demand Generation

• Oversee lead gen strategy including paid ads, SEO, email marketing, and dealer list segmentation.

Collaboration & Execution

• Work with in-house marketing staff and outside vendors/agencies to ensure quality and brand consistency across all materials.
• Collaborate with the Director of Retail Warranty Reimbursement to gather success stories, client feedback, and legal insights that shape campaign direction.
• Coordinate with our internal teams for production of marketing assets.

What We're Looking For:

• 7+ years of experience in retail warranty reimbursement
• Proven ability to lead end-to-end marketing efforts across channels
• Deep understanding of performance marketing, lead funnels, and content strategy
• Exceptional writing and communication skills; ability to translate technical/legal info into dealer-friendly language
• A hands-on, get-it-done attitude with the ability to pivot quickly and manage competing priorities
   

Nice to Have:

Experience with trade shows or event marketing in the automotive space
 
Why Join Us?

• Be part of a pioneering firm that’s reshaping how dealers recover money they’re legally entitled to
• Work closely with industry leaders and an entrepreneurial legal team
• High-impact role with visibility and autonomy
• Competitive salary + performance bonuses
• Opportunity to grow with a national brand at the top of its niche

 
To Apply:
Send your resume, portfolio, or relevant work samples to lbellavia@dealerlaw.com.